Monday, September 29, 2008

Marshall Auto Groups

The recent title of the story posted on GM’s FastLane blog truly sums up their upcoming plug-in electric car – “All Eyes on the Volt.” GM has been hit hard by rising gas prices, the weakened economy, and the sudden shift in consumer buying habits. While truck and SUV inventory sits unsold on many GM dealer lots, dealers and consumers are both eagerly anticipating the Chevrolet Volt plug-in electric vehicle, which to some has been seen as the potential savior to reverse perceptions and spur interest in the Chevy brand.

With so much riding on a single vehicle, the engineers and designers at Chevrolet have focused just as much on the styling of the vehicle as they have on the technology that powers it. Producing the company’s most efficient vehicle ever requires significant attention on the exterior design, as any drag produced by the design is going to negatively impact efficiency. So, designers have to balance a compelling, attractive design that also yields positive results in the wind tunnel, which can be demonstrated below.

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