Ford and Lincoln models

Ford has certainly had its fair share of problems lately. Initially, Ford had predicted that it would become profitable again by 2009, but has since reversed its optimistic predictions. Rising gas prices has been one of the biggest factors for Ford’s woes as many consumers have abandoned their popular line of pickups. But lackluster models have also contributed to slow sales.

Amid all of its problems, Ford has begun selling off brands to focus on restricting the company and focusing on profitability. Aston Martin, Land Rover, and Jaguar have all been sold off, and the question remains, who is next? Mercury may be the next victim, as their models are not only slow seller, but are in many ways nearly identical to other Ford models. At the moment, it doesn’t appear that Mercury is preparing to release any new vehicles any time soon, which is problematic among Ford dealers Ashland as many Ford dealers also sell similar Mercury-branded models.

Mercury has been around for nearly 70 years. In that time, Ford has positioned the Mercury brand as offering a near-luxury model range. Despite its long history, the brand has now hit its slowest selling point.


In the coming months we may see a change in Mercury’s fate. The brand is not of terrible importance to the Ford brand, as new Ford and Lincoln models need more attention at the moment if Ford helps to become profitable again. Many Ford dealers are looking to offer buyers other specialties, such as Commercial Trucks Richmond with commercial vehicle models, rather than offering another Ford brand. As a result, the Mercury brand may follow the likes of Oldsmobile, Eagle, and Plymouth, and simply be removed from the brand altogether.