Golden Valley MN Toyota

Scion was a tremendously successful experiment by Toyota to venture head long into the fickle, but lucrative youth market. The first wave of Scion models had stood out from t the crowd, especially the boxy Scion xB which was the brands strongest seller at its launch. Despite initial successes, the Scion brand is facing increasingly slower sales that may force Toyota to readdress its strategy.

Currently the Scion brand has three models, including the recent redesign xB, the xD which in essence replaces the xA hatchback, and the now aging tC coupe. The latter is due for a full redesign in 2010 but has had a few minor updates since its 2005 introduction.

Despite some refreshed Scion models, the brand has faced month after month of sales decreases. Due to these struggles, Toyota may be in a situation similar to that of General Motors who is facing consecutive sales decreases among the Saturn brand.

Toyota is one of the few automakers that have successfully tapped into the youth market. In addition, rather than building a car around the youth market, Toyota built an entire brand and all-new model lineup to meet the demands of this niche.

Despite the successful penetration of the Scion brand within the youth market, falling sales have contributed to concerns about the brand longevity, even while new models are coming down the pipeline. This is a both a shock to the brand and its customers since the Scion brand was such a hit with its first-generation models.

Car sales overall are down in the US, which is a fact that Toyota and Scion simply could not have avoided. However, additional momentum may be required for the brand, especially considering that the recent xB and all-new xD took too long to hit dealer showrooms says personnel at Golden Valley MN Toyota. Executives also have noted that because of the niche and how Scion vehicles are marketing, more time is required to gain traction. Unfortunately, that traction is still being sought, as Scion sales have fell since 2007 by nearly 25%.

But competition has also been a factor in sales losses at Scion. There are two types of buyers that are attracted to the Scion brand: those looking for a cheap car, and those looking to buy a stylish or ‘cool’ car. Although the Scion brand may still hold a ‘cool’ image, it certainly isn’t alone in offering cheap vehicles. From the new Nissan Versa to the Honda Fit, a popular model among younger customers at Louisiana Honda dealer, the compact and subcompact segment is more crowded than ever before, with plenty of choices for buyers looking for savings.

Although sales at aren’t impressive, and with Toyota Dealer Minneapolis concerned about the longevity of the youth-oriented brand, Scion and Toyota dealers are crossing their fingers for new models, with the ultimate goal of reigniting the hype that helped first-generation Scion models.